Numbers man Nick Reid on Musk, cheese and Italian B&Bs

Just how much money do you need to earn a day to be as rich as Musk? When he’s not managing DoubleVerify, Nick Reid reveals his previous career ambitions in the armed forces and restaurant trade.

Wannabe lawyer to laughing at LinkedIn's liars

We all know social media shows our live through a filter, but LinkedIn does something else. Max Kraynov, Funcorp's Group CEO, finds humour in the professional networking app.

One for the purists from Planning-inc's Stuart Russell

From creative ambitions to data marketing dreams, this CSO gives us his "piece" on Roger Federer, Instagram and food.

Move over Musk… it’s lucky man Dale Fisher at Superbet

From horse-racing to Mars rockets, Dale Fisher, Gobal Head of Paid Social and Display at Superbet, takes on every role with 'Verve'...

Apple opt-outs, SEO jokes and jiggling money: Farhad Divecha, MD at AccuraCast

Farhad Divecha, AccuraCast's Managing Director, steps up for his personal data questions, revealing his managing dreams from a young age, and a knack for a rap.

The genius behind the chaos: John Thornton, Innocent Drinks

Social media remembers all the good and all the bad, and John loves to be remembered for his mistakes. Listen here to get to know the man behind the madness.

Motivational speaking and organising mud: it’s Shellie Vornhagen

The latest round of PMW's personal data quiz teases jokes, songs and the occasional sensible thing too out of Emplifi's CXO.

Ain't nobody, knows Genefa Murphy better, than PMW

Chaka Khan and bounce rates with Genefa Murphy, CMO at Five9.

Katy Perry, Kismet and Karma with Joshna Rughani, Artfinder

'What’s a movie director’s favourite part of a search ad?' and other humorous tales...

'May the (sales) force be with you': Liz Emery, Tinuiti

5am starts, Star Trek conventions and the sales force, Liz Emery does it all.

Debuting the poetic genius of Charlie Cadbury

Charlie Cadbury, CEO of Say it Now reveals his love for rhymes, bikes and audio spikes in his personal data file.

Sinatra, Shift and shares in Amazon: Azlan Raj, Merkle

Azlan Raj, Chief Marketing Officer EMEA at Merkle reveals his eclectic music taste and most secret personal data...

Clothes, dinner and chocolate: the secret habits of Joanna Lyall, Brainlabs

Joanna Lyall, UK CEO of Brainlabs reveals her favourite swear words and taste in bad jokes in her personal data file...

Peaky Blinder or Freddy Kanter, GSK?

Freddy Kanter, Performance Marketing Lead at GSK reveals his passion for gardening, the famous peaked hat and Garys in his personal data files...

Jedi Knights and MI5: with Krishan Gandhi, iCrossing UK

"What pick-up line did the PPC say to the SEO?" asks Krishan Gandhi from iCrossing UK in his personal data file...

Hot tubs, modelling and eBay roulette: with Mark Bainbridge, Dragonfly AI

Mark Bainbridge reveals his most confidential and hilarious personal data, and amuses us with his nuanced humour: "What kind of marketing does Dracula do?"...

Pete Markey from Boots' comedy skills are put to the test

Pete Markey, CMO at Boots reveals his lessons in comedy and love of Bon Jovi in his personal data questions...