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PMW Global Awards 2023: all 18 winners announced
From K-Pop to ‘Goatbusters’; the winners of the Performance Marketing World Global Awards 2023 have been revealed. With work spanning the Americas, Asia, Europe and the MENA region, we showcase the campaigns, teams and people that took the top accolades – and offer analysis on why they won.
Grand Prix: Hearts & Science
Few sectors were as impacted by the global pandemic as the travel industry, but resorts group Atlantis Dubai used the downtime to undergo a data transformation project that drove loyalty. Our judges called this as a “superb submission”, scooping the top prize at the PMW Global Awards 2023.
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Performance Marketing Agency of the Year: NP Digital
The accolades keep rolling in for California-based NP Digital, impressing the PMW Global Awards judges with best-in-class performance marketing, thought leadership from its charismatic founder Neil Patel and cutting-edge technology.
Influencer Marketing: Leo Burnett Singapore, OMD Singapore
This smart social campaign drove up 5G take-up in Singapore with a three phase influence strategy and a 10% rise in subscriptions.
Partner & Affiliate Marketing: Rakuten Advertising
Bringing together some of the world's best brands, K-pop bands and banks, this campaign made innovative use of loyalty incentives and influencer marketing to bring in record sales for finance giant American Express.
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Gaming and Esports: Critical Mass and TBWA Chiat Day LA
The US streaming company employed a gamified and targeted approach to its marketing using audience signals, connected technologies and performance-based practice to drive up subscriptions in a competitive environment.
Programmatic and Native Advertising: Taboola
The cybersecurity giant reduced its Cost Per Acquisition (CPA) goal from $45 to just $6.70 with a targeted programmatic display campaign in Brazil.
Performance Pioneer: Alex Webb, Partnerize
With a roster of successes under his belt, from over-performing on revenue goals, diversifying partner bases and cutting reliance on cashback partners, Alex wowed the PMW judges for his individual achievements within the industry.
SEO: EssenceMediacom
Save the Children’s 'Emergency Response for Ukraine’ campaign delivered £200k in donations via a minimal SEO budget.
Lead Generation: Go Inspire Group
This smart campaign for a major telco combined laser-focused targeting, relevant creative and seamless bridges to engagement to reduce campaign wastage and focus on driving leads from high value prospects.
Marketing Innovation: Hearts & Science
A fast food brand pioneered the use of AI to conceptualise creatives, uncovering the key success factors behind every asset to drive up CTRs by 73% and conversion rates by a massive 160%.
Paid Search: The Media Image
The London Stock Exchange Group (LSEG) had ambitious targets to do more with its marketing for less on a global scale – delivered via a sophisticated paid search model at a granular product level.
Retail: Performics @ Starcom
The agency mapped nearly a million brand-relevant search queries to the mindsets of audiences, driving an influx of excited users to Primark's new website.
Direct to Consumer: The Specialist Works
The shaving brand worked with the agency to revamp its affiliate marketing to drive long term value, which is now achieving a 12 month retention rate higher than all their other paid channels.
Data & Insights: Hearts & Science
A luxury growth acceleration strategy, fuelled by first party data, helped Atlantis Dubai boost loyalty sign up rates and better predict future customer behaviour.
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Growth Marketing: Go Inspire Group
This campaign for an established retailer is a strong example of laser-focused data strategy delivered tangible growth and the blueprint for a continually evolving value exchange between brand stakeholders and club members.
B2B: Performics @ Starcom
An organic search strategy helped generate new B2B leads and reach growth targets for an established financial services company.
Integrated: OMD Singapore
Matching a compelling upsell message with optimised media planning helped a Singaporean telco brand enjoy an 11x uplift in sales.
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Adtech innovation: Hearts & Science
A luxury growth acceleration strategy, fuelled by first-party data, helped Atlantis Dubai boost loyalty sign up rates and better predict future customer behaviour.