PERFORMANCE MARKETING UNLOCKED PODCAST
Imposter syndrome first found its name in the 1970s and is talked about now more than ever before. But how does it affect even the top CEOs?
The Super Bowl is the most anticipated event in the US sporting calendar – but also for its advertisers. Find out the CMO rundown on what brands should be doing either side of the big event.
Latest podcast: Richard Hammond and Dave Murdoch on DriveTribe – the changing faces of cars and marketing
The automotive industry is gearing up for some colossal changes and marketing strategies are having to keep pace. After founding DriveTribe with Clarkson and May, Richard Hammond and MD Dave Murdoch talk to PMW about its transformation from primarily video production into a full-blown marketing and media company.
Is marketing and advertising a creative industry or content factory? EA Games and RAPP discuss what's important to being a marketer in 2024 ahead of the PMW People Awards.
Amazon's goldmine of data, two elections, one Elon Musk and no more cookies. The countdown into 2024 brings more questions and change for the marketing industry.
In a year that has been upturned by AI and social platforms, marketing has lost its big ideas, says John Farrell, ex-CEO of Publicis Group's SAMS in the latest episode of Performance Marketing Unlocked.
Domino's jumped its online orders from just 50% on the app, to 80% in 18 months. Nick Bamber, Digital Director at Domino's, delves into the app's transformation and the powerful personalisation of Netflix.
How much do we actually make our own decisions? Or are we influenced by people around us? Ed Barter, Lead Data Scientist at Herdify, joins the Performance Marketing Unlocked podcast.
Will brands and consumers ever get a 'precedented' shopping season? In this week's episode of Performance Marketing Unlocked, we unveil the PMW Retail Playbook as we all head into the busiest time in the e-commerce calendar: the Golden Quarter.
#TikTokMadeMeBuyIt. TikTok might have convinced its consumer base, but has it convinced brands and advertisers? The app's Industry Head of E-commerce joins the podcast to unlock TikTok as a performance channel.
Dropped first thing this morning, PMW's podcast delves into the quarterly report revealing the good, the bad and the future of UK adland in less than 10 minutes.
China alone accounts for one-third of the global e-commerce market by payment value. The social and retail landscape is so different to the rest of the world that sometimes the simplest questions are needed to unlock this country's population of 1.4 billion. So how can western brands unlock the Chinese market?
"You shouldn't be a marketer." Marketing at big tech firms like Google is a dream for some, and a nightmare for others. This week's guest Visha Kudhail explains whether it's worth the hype and tells us her lessons from being a marketer at big tech firms like Google, Pinterest and Thinkbox.
Social media has been about as dramatic as the Kardashian's in the last year. Kim dropped her diamond in the ocean and Musk and Zuckerberg threatened to settle competition over a boxing match... is it all just a battle of egos?
Lord Sugar made a real mistake by not making this week's guest the winning candidate in The Apprentice. Paula Oyinkan, affiliate marketing specialist from Avon has set up just about every business you can imagine. Want to know the secret to her success? Social media.
Technology, AI, the metaverse... the future has two radically different possibilities – which side will you be on?
AI is not evil, so why do we project human characteristics onto it? This week's podcast guest unravels the misconceptions of emergent tech in the marketing industry and addresses the non truths that flood the discussion around the future of tech and AI for brands and marketers.
Is your business actually diverse? How to fix agencies' dysfunctional relationship with entry level marketers
Diversity as a topic comes up in most marketing panels, events and was unmissable at Cannes Lions. But what are agencies actually doing to challenge inequality when hiring new talent? This week's podcast episode finds out.
The IPA's Bellwether report dropped first thing this morning. This News Short podcast episode gives you the good, the bad and the future of adland as reported by IPA in just over five minutes.
Performance marketing is overrated, said Duarte Garrido from Standard Chartered boldly to an audience of Performance Marketing Unlocked listeners... but why?
Why are performance marketers even at Cannes Lions? Snapchat, Jon Evans and Billion Dollar Boy join the podcast
For a festival that boasts creativity, why is the presence of adtech and performance marketers bigger than ever before? This bumper episode finds how creativity and performance can truly work together, and if Cannes Lions winners actually perform.
In part two of PMW's Cannes podcast series we unlock the technologies that have blown up in the last year and how performance marketers can use them. PMW also talk through their best bits, including the Grand Prix winner for the Creative Data Lions.
Episode 1 of PMW's 3-part podcast series covering Cannes Lions Festival of Creativity sets sail with Amazon Ads on connecting to customers with media magic, JP Morgan on invention versus innovation and frog on what skills marketers need to be creative in the machine era.
Why sustainability is more than just ethics for digital advertising, but an essential business strategy
The digital advertising industry accounts for between 3.5-4% of global carbon emissions – almost twice that of the aviation industry. In this News Short, PMW get behind their investigation into one of the most pressing issues – and its solutions – in adland right now.
Has influencer marketing finally grown up? The Influencer Marketing Trade Body joins the Performance Marketing Unlocked podcast
Influencer marketing is in its stroppy teen years of regulatory issues and Kim Kardashian, and is now cementing itself as a serious – and lucrative – marketing channel.
The future of AI in marketing and the 'big daddy' ChatGPT: S3E3 Performance Marketing Unlocked podcast
"Never let a human do a machine's job," said guest Kate Cox, CMO at AI scale-up BrightBid. The questions marketers should be asking now isn't will AI take jobs, but what do we do with the time that is saved by AI?
The marketing double act from Beavertown Brewery and PR agency Here Be Dragons push creativity to its extremes – so how does this translate into performance marketing? PMW sit down with the pair to unlock creativity within performance channels.
Barbie, Battlefield and branded Easter eggs: EA Games joins the Performance Marketing Unlocked podcast
In a Barbie world, brands dream of surprising and delighting consumers whilst leaving all the marketing up to their fans. In the first episode of the Performance Marketing Unlocked podcast series, EA Games’ Perla Bloom unlocks gaming communities and virtual spaces.
From bans in Italy, to Wozniak and Musk getting cold feet, the PMW editorial team get behind ChatGPT's news of the week in a bitesize episode.
What does innovation really look like? Azlan Raj, CMO EMEA at Merkle and CMO UK&I at dentsu, dissects the brand and performance pendulum, argues what brand loyalty looks like and gets into the 'unsexy stuff' within innovations.
The last week has seen some big news around Meta, following an announcement from its CEO Mark Zuckerberg that it's cutting another 10,000 from its workforce. In a 10 minute episode, we decipher what this means for marketers.
What gets the attention of the top marketers in the UK? From sex toys to hedgehog brains, this episode unwraps performance marketing and what happened at PMW Unlocked.
A 100-year-old German skincare brand like Nivea is about as risk averse as they come. What does taking risks look like for their Head of Digital?
Shelter made the news with its bold cost of living 'hacks' campaign satirising the government's 'stick-a-plaster-on-it' advice. The charity's Head of Marketing reveals how to use performance marketing for a cause.
Who's getting the most attention at the Super Bowl... and why? This episode gets behind the scenes of what makes a memorable ad when competing against 80 others that also spent millions.
From mascots to celebrities, political statements to near disasters, this bumper podcast episode reveals how brands stand out against the 80 other ads with a $7million 30-second ad slot.
Join the cost per mille high club as PMW launches the practical guide to marketing in travel for 2023 and beyond. Editor Robin Langford explains how tech is going to play a key role in the industry bouncing back and why consumers are so susceptible to travel campaigns.
You'd think that January would be the busiest marketing month for vegan, health and alcohol-free food and drinks brands, but no, it's the opposite explains Alessandra Zehnder, GM UK for Soulfresh in our latest Attention Seekers episode.
"Media efficiency", "brandformance" and "cautious optimism" peppered the reactions to the IPA Bellwether report for Q4 2022. This News Short reveals the key takeaways and what the experts think, in less than 10 minutes.
With over 1.4 million Twitter followers, Cynthia Johnson is a digital marketer by trade and Guinness World Record holder by dream. She explains why influencing isn't about the influencer, how she stole the Pope's Twitter handle and her guerrilla marketing approach.
Let's begin 2023 with a rundown of the big players: the slow death of the Meta and Google duopoly, how Amazon Ads is bigger than Prime, and why businesses really can't ignore TikTok in their 2023 marketing spend.
In Attention Seekers' end of year Christmas special, PMW's editorial team gather round to discuss the top marketing moments of the year: from Musk's madness to Netflix's arrogance, and why 2022 looked more like 1982...
Catching up on your commute? Late for a meeting and need a briefing? Attention Seekers News Shorts have launched, giving you the behind the scenes of the biggest news of the week in 10 minutes or less, starting with Airbnb's massive cut back on performance channels.
With Musk making some drastic changes at Twitter and growing consumer concerns about consent choices, it's getting harder to predict what the internet will look like in years to come. Do we wait and see or can marketers act now and protect our right to information?
An average recession, according to US GDP data, lasts 11 months but growth post-recession can be up 25%. This week's attention seeker talks about making noise when it matters, Rishi Sunak's new job, and wellbeing in the metaverse.
Roll up! Roll up! The Big Issue's CMO, Zoe Hayward, discusses how the social enterprise had to quickly adapt after selling was stopped for the first time in its history, how much she hates buzzwords, and what it's really like creating an M&S food advert...
Do we really know what the future of Web3 looks like? Who's going to be in it? How will it change our lives? Suresh Balaji co-founded the Web3 Marketing Association to regulate this unpredictable, unnerving and exciting new space.
It's very easy to make mistakes in marketing, especially when you're trying to be bold... and it doesn't always go to plan. FMCG marketing expert Gareth Turner remembers some cringe-worthy moments alongside his tales of success.
The foundation of TV is linear. But will this always be the case? Jo Kinsella talks cross-channel CTV measurement, getting rid of industry noise, and what it's like proving yourself as a woman in a male dominated industry.
Imagine knowing about the internet 20 years before it boomed... that's where we're at with the metaverse, predicted to be bigger than the internet according to Aaron Goldman, CMO of Mediaocean.
Retail royalty Rita Harnett explains why conversational commerce works, what headless commerce is, and why voice commerce causes family issues. We discuss the disaster of empty Heinz shelves, Robert Palmer's sexy girls, and why alarm clocks are so 'in' right now.
What kind of ads perform best for mums? Ads of dads. Tom Ollerton, Founder of Automated Creative questions 'what is the value of the metaverse?' and disregards best practice as playground copying.
"Change brings opportunity and imperatives." In this bonus episode, Charli Rogers talks about the catalysts of change, the freedom of creativity and why a digital transformation can be overrated.
Marketers have more to learn from Donald Trump than you think. We talk with Adimo's Head of Marketing, Sarah Marsh, about the power of search, why NFTs are overrated and how GDPR does on the dating scene.
"Bye bye cookies," says Airey Baringer with a skip in his step. The demise of third-party cookies presents exciting and challenging times ahead; Airey Baringer from TripleLift explains how we have to reinvent the system in order to succeed.
Innocent Drinks' 'Head of Chaos' put "attention seeker" on his CV and got the job. He reveals how mistakes are good, that stepping over the line is encouraged and why his unruly methods pay off.
Eurovision and performance marketing have more in common than you think. Listen in to Sarah Dennis, Associate Editor at PMW, to see how two seemingly opposite industries, are almost one and the same.
In a fast-paced world, Michael Arking from Social Motion Films says we need to slow down to get better results. His advice ranges from direct mail voodoo dolls to dating tips and disasters.
Charlie Cadbury predicts Elon Musk's Twitter dreams, reinvents a White and Black TV, and fascinates over the 'Internet of Things'.
Jim Hawker hates awards but loves the limelight. The co-founder of Threepipe Reply tells us how he seeks attention with Google Analytics 4, by diversifying cricket with The Hundred and by sitting in the back of a police car with celebrities.
Abha Gallewalle, Manager of Global Social Strategy at ASICS, reveals how its important for brands to avoid attention as well as seek it, her ratings on the metaverse and customer service, and how to celebrate Olympic winners with subtlety.
In episode 2 of our podcast, Joshna Rughani, E-commerce Director at Artfinder reveals what's getting her attention this week.
Hollywood villains, fat cat art and Wordle on a lads’ chat. Robin Langford reveals his ratings on who’s performing in the industry right now and what’s getting his attention this week.