Deinfluencing, authenticity and the future of creator partnerships
A decline in consumers’ trust in and respect for influencer content has created a huge opportunity for marketers willing to risk potential criticism by embracing greater authenticity and ‘editorial balance’ from creator channels.
Six in 10 Gen Z social media users turning to platforms for money-saving content
Consumers are rethinking the value of social media and with a significant uptick in the popularity of money-saving content across platforms, brands need to be cautious they don’t fall “out of touch”.
How UST went from ‘best-kept secret’ to tripling engagement benchmarks
A tech company that was only known through organic networking and referrals had a rebrand gaining 1.5 million impressions.
TikTok banned in Montana: is this the beginning?
Having launched brands and influencers to fame, the first state ban causes divisive opinion amongst marketers, as one in three Americans support the ban.