SOCIAL MEDIA CASE STUDIES
How Specsavers sold ‘invisible’ products with Snapchat’s AR
Contact lenses are practically invisible, so how can you make a creative and engaging campaign that converts customers into sales?
How UGC helped Samsonite unlock a 254% jump in revenue
Spearheaded by authentic, user generated content, Samsonite’s partnership with Bazaarvoice Galleries saw conversion rates across its social and marketing channels enjoy a 4x increase.
How Kia’s new social campaign earned over 3 million impressions among cricket fans
By collaborating with some of Surrey County Cricket Club’s most notable names, Kia was able to create a social media campaign that reaffirmed its partnership with not only the sport of cricket, but its fans too.
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How Born Ugly increased MitoQ’s average engagement by 74% with a digital-first rebrand
Headlined by a digital campaign combining both native and display creative formats and strategies to drive traffic, MitoQ reframed its value proposition to break into the market for cellular health.
How Aviva used creative and paid social to raise awareness of Britain’s decaying nature by 35.3 million impressions
In partnership with Krow Group, the Aviva Community Fund has helped raise £664,472 in support of the Save Our Wild Isles campaign that combined interactive Instagram stories, non-skippable 6” YouTube ads, idea pins on Pinterest and in-feed posts and stories on Meta.
How weaving an omnichannel retail media strategy into one centralised platform saw CordaRoy’s ROI increase 22% in a month
Partnering with omnichannel marketing platform Skai, bean-bag chair brand CordaRoy’s and ad agency Marshall centralised retail media management and fostered the launch of the brand’s new product lines.
How UST went from ‘best-kept secret’ to tripling engagement benchmarks
A tech company that was only known through organic networking and referrals had a rebrand gaining 1.5 million impressions.
How Corona boosted YouTube view-through rates by 141%
What to do next? A question that Corona asked to VidMob to make the most of its successful video campaign on social media, proving the power of data-driven creative.
How Farfetch saw £1m in sales with a Performance Influencer model
Over six months, Buddy Media enlisted 12 influencers to drive new customer acquisition and increase revenue for the luxury retail platform.
How a powerful social media campaign rewrote the narrative for Down syndrome
Combining influencer marketing, targeted social media and powerful positive branding messages helped a charity change perceptions (and potentially policy) around Down syndrome.
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Prioritising authenticity: how Elemis increased revenue through creator commerce
Off the back of a super-charged 2020s, Elemis had a focus on boosting sales for its best-selling lines via increased traffic to ELEMIS.com. The team wanted to embrace a more consistent ongoing influencer strategy as part of its marketing mix.
This pencil went viral on TikTok in 8 seconds, how?
From zero followers two months ago to now being used by Richard Branson and Michelle Obama. How did this pencil rise to fame, and at a skyrocketing pace?
How Alienware used a little more conversation to boost click through rates
The Dell-owned gaming and console company found Reddit’s Conversation Placements - despite a small real estate - increased CTR compared to other placements, with a nod to the importance of authenticity when engaging with the gaming community
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How a government department combatted confusion to make E10 petrol more than a label
The UK government reached out to Reddit’s army of car enthusiasts to communicate an important message to the public as fast, and cost-efficiently, as possible.
How the ECB boosted live cricket audiences during a pandemic
Growing a cricket fanbase via a completely new nationwide event is tricky enough without an ongoing pandemic to contend with too. Here’s how the ECB and Threepipe Reply batted a sticky wicket to generate half a million ticket sales…
How DBS Singapore blended branding and performance marketing to boost applications
By finding synergies between branding and performance marketing, DBS Bank Singapore has seen business outcomes and brand interest reach new heights.
How Vitality found purpose in their performance
The insurance company became more aligned with societal changes and stepped out of its performance marketing bubble.
How Norton sold antivirus software to online gamers
The software company targeted gamers on TikTok and Twitch, and managed to amass over 47million impressions across all markets.
How Moonpig used lockdown to take creative risks
In a year like no other, online card and gift retailer Moonpig released the shackles on its performance marketing efforts to test and explore like never before.
How Fix8 pivoted to sell kombucha direct to consumers
As health consciousness increased because of COVID-19, so did the demand for kombucha. But with shops shut, Fix8 had to find new ways of distributing its products.
How Little Moons went viral on social media
Little Moons' mochi balls are a social media sensation. Here's what you can learn about generating buzz, Gen-Z style.
How the Stroke Association grew donations during lockdown
Lockdown forced the charity’s hand and the resulting overhaul saw donations and income grow and the organisation adopt a more cohesive approach to its marketing.
How War Paint is using TikTok to sell men’s makeup
Men’s makeup brand War Paint for Men has begun trialling TikTok and Shopify’s social commerce features to create engaging ad content that relates to its customers.