SOCIAL MEDIA: LEARN
How to harness the creator economy to reach new customers and boost revenue
Influencer marketing has become big business with major brands now partnering with creators to boost their campaigns and tap hard to reach audiences. San Sareen, Director of EMEA for Influencers and Creators at impact.com. offers a practical bite-sized video guide on how to make the most out of this exciting new marketing channel.
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How to integrate B2B influencer marketing into your strategy
Energy PR’s Sarah Evans on the ‘real world’ side of influencer marketing and how B2B organisations can harness the marketing power of their trusted industry experts.
How to create winning cross-platform digital media campaigns
The scale of social media can be daunting for marketers, but to create successful campaigns across all the options – like Instagram versus TikTok – brands need bravery, learning, and a mind for diversification.
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How to make your video ads perform better on Google, Snapchat and LinkedIn
Video advertising can be used for all stages of the marketing funnel. Here are the differences between platforms to make your creative perform better.
How to go viral on TikTok
Going viral on social media is not just about pleasing the crowd, but playing the game. It is possible to plot a path to success, you’ve got to do what the algorithm wants.
How brands can navigate the challenge of fake followers
1 in 4 Instagram influencers purchased fake followers last year - equivalent to 15% of their total followers. It’s time brands stopped overpaying for bots…
How to adapt digital marketing for a downturn
When economic change impacts customer behaviour, it’s business behaviour that needs to pivot - not the budget. So how can marketers weather the incoming economic storm?
Performance Marketing
Performance marketing, also known as pay for performance marketing, refers to...
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PMW Masterclass goes live: practical video lessons from the experts in performance marketing
September means it’s time to go back to school and learn the latest performance marketing skills, from server-side tracking to influencer marketing. Are you ready for the new term?
5: Further reading
Alan Gray MSc (Oxon) CPsychol, Senior Research Psychologist at Tailify, gives us his masterclass: How to improve your online influencer using psychology.
4: It's all about connection
Alan Gray MSc (Oxon) CPsychol, Senior Research Psychologist at Tailify, gives his masterclass: How to improve your online influence using psychology.
3: Keep it simple
Alan Gray MSc (Oxon) CPsychol, Senior Research Psychologist at Tailify, gives his masterclass: How to improve your online influence using psychology.
2: Showing your better half
Alan Gray MSc (Oxon) CPsychol, Senior Research Psychologist at Tailify, gives his masterclass: How to improve your online influence using psychology.
1: Look them in the eye
Alan Gray MSc (Oxon) CPsychol, Senior Research Psychologist at Tailify, gives us his masterclass: How to improve your online influencer using psychology.
How to improve your online influence using psychology
Good adverts grab our attention – great ones, our trust. Chartered psychologist Alan Gray at Tailify offers key tips on how the best influencers go beyond mere exposure to establish deep, meaningful connections with their followers.
How to make your TikTok tick
5 ways to make sure your marketing strategy performs how it should
How to launch a partnership programme
Partnerships offer a bypass around the traffic jam of overpriced, untrustworthy digital advertising, on the journey towards restoring consumer trust.
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How the Instagram algorithm works in 2022... and how to optimise for it
Get to grips with how the platform has changed, plus five new ways to get and stay seen.
How to create great branded content
With the last year changing the way we work, marketers now need to meet customer expectations and create authentic and interesting branded videos that not only get the content noticed but retain attention, spotlight the brand, gratify its viewers and lead to action.
How to go viral
Every brand wants to go viral, but not many actually achieve it, and when they do it can be for the wrong reasons.
How to choose the best influencer for your brand
Social media influencers can be divided up into four categories, and what makes them different is much more than just how many followers they have or the fee they command.
How to choose the right platforms for your social
Social commerce offers potentially the biggest new online commercial opportunity since the launch of Amazon, but what functions does each platform have to offer?
How to launch a successful campaign on social
With social platforms looking to turn users into shoppers without leaving their bubble, here’s how to makes sure your brand doesn’t get left outside.
How to create strong bonds with your customers
The ways customers relate to brands is much the same as how people relate to each other. With social media, we are able to create stronger connections than ever before, with people crying out for a sense of community post-pandemic.
How to protect your marketing from platform outage
Each digital platform has a seductive array of benefits, making it feel easy for your business to be steered by any one of them. But what happens if your favoured channel goes down or people move away?