SOCIAL MEDIA NEWS
Budget cuts, declining consumer spend and changing industry standards has left marketers using a broad spray and pray approach to digital advertising, which has left consumers feeling ‘bombarded’.
From PMW’s Black Friday review to uncovering exactly why music marketing needs a revamp, here’s everything the editorial team think you might have missed from last week.
While social media platforms are seen as a key direct marketing tool for retailers, less than one in 10 make multiple purchases in a year via the channel.
The PPC manager of one of the UK’s largest commercial airlines will lead a stellar judging panel to celebrate the global performance marketing industry.
With a clickbait strategy, Snoop Dogg takes influencer marketing to the next level. But what does it do to consumer trust?
As Amazon’s competition with TikTok heats up following the launch of TikTok Shop in the US, the e-commerce giant has further strengthened its social commerce offering, now partnering with both Snap and Meta’s social platforms.
With looming elections, ongoing military conflicts and public health crises, YouTube’s pre-emptive crackdown on misleading AI content means advertisers have a new set of pitfalls to avoid in terms of brand safety and content strategy.
The Christmas ad race is heating up, with Morrisons joining Aldi and M&S Food in System1’s top charts, and John Lewis posting its best score since 2020.
Upon linking their Meta accounts with Amazon, users will be able to shop selected ads directly from the platforms and check-out using their Amazon accounts without having to change apps.
TikTok will only pay creators for videos over one minute long – a potential for in-video ad placement?
TikTok is closing its $2bn Creator Fund in December, after criticism over its revenue sharing, replacing it with a new ‘Creativity Program’.
In our latest round-up of industry moves, Superson launches a new EMEA hub and Initiative bolsters its planning offering with two new hires.
EU, EEA and Switzerland users will be able to choose between paying a monthly subscription to use Facebook and Instagram without ads, or continue using the platforms for free with ads.
From Amazon leap-frogging TikTok and Microsoft for global ecommerce ad-spend to 12 experts on why a recession shouldn’t be marketers’ main concern, here’s everything PMW’s editorial team think you might have missed from this week.
Purchase gives the social-first publisher a foothold in the US market, offering advertisers a chance to connect with an engaged audience of 250 million users.
From Made for Advertising site detection to News UK’s big first-party ad push, here’s our round up of new ways to power up your tech stack.
From the industry reaction to MFAs’ new definition to the top 20 media agencies revealed, here’s everything PMW’s editorial team think you might have missed from this week.
Ongoing partnership with Zefr unlocks measurement and brand suitability on Meta’s short-form video apps.
With the holiday season approaching, a litany of advertising opportunities have opened up for e-commerce retailers as Instagram Reels’ ad costs decline while performance increases and TikTok remains a worthwhile investment.
Potentially due to the EU’s new DSA privacy act leaving organisations hamstrung on the personalisation-front, as well as diminishing ad spend, Meta and TikTok have become the latest platforms to trial ad-free paid subscription tiers.
Boasting a new creator-led model that rejects traditional hierarchies and “solves the rapid evolution of social and the marketing innovations”, the agency has already added big-name clients to its roster including John Lewis, Holland and Barrett and the British Army.
‘The second worst ad campaign in the world’ highlights how only 8% of social ads are relevant to users
Bango buys the world’s least viewed print ads to protest poor social media targeting, including pages on avian farming magazine ‘Emu Today and Tomorrow’.
From resurrected ABM tool Jabmo to reducing ad CO2 emissions via ‘Smart-Throttling’, here’s our round up of new ways to power up your tech stack.
Musk and Zuckerberg go head to head in a platform war, with neither app looking overly appealing to brands. Mindshare reveals more.
From Elon Musk suggesting subscription fees for Twitter/X to finding out if ‘brandformance’ is actually real, here’s everything PMW’s editorial team think you might have missed from this week.
From CTV ad carbon reduction to next-gen marketing forecasting tools, here’s our round up of new ways to power up your tech stack.
Elon Musk plans to charge all Twitter, now X, users a subscription fee. Will this give Threads the edge?
The Bytedance-owned platform joins YouTube under scrutiny for how it handles children’s personal data.
“The Olympian”, “The Brainiac” and “The Green Guardian” are among the final winners to join the PMW 100 Powerlist today, but who has been crowned the most influential person in performance marketing? All is revealed below…
From TikTok finally opening up Shop in the US and Criteo answering retail media’s fragmentation issues with a new DSP, here’s everything PMW think you might have missed from this week.
After reports of a failed expansion last summer, the online marketplace has finally launched.
Brands are leaning on AI to assist with scaling personal interactions with consumers. However, as authenticity becomes a priority, will automation satisfy them?
‘The Soothsayer’, ‘The A/B Alchemist’ and ‘The Search Sensei’ have all made the PMW 100 Powerlist – but who are they? The unveiling of the most influential people in performance marketing starts today.
An ad-free model may help Meta fend off EU privacy concerns as a future of a divergent worldwide tech landscape looks more likely.
Commentators predict big tech to fight the new law which aims to promote a fair and open market.
Google-owned platform is hoping the changes will increase engagement and prevent comment spam and scams, as it capitalises on the growing user appetite for short-form video.
From measuring incrementality on Reddit Ads to ChatGPT-powered creative optimisation, here’s our round up of new ways to power up your tech stack.
PM News: Amazon enlists influencers for 'Inspire' page, GroupM drops MFAs, YouTube advances AI for musicians
From Amazon putting up $25-per-video to encourage influencers to contribute to its ‘Inspire’ page to GroupM’s curtailing of MFAs and YouTube’s AI development with its music partners, here’s all the performance marketing news you need to know this week.
In our latest round-up of industry moves, Ramarketing adds a Harvard-trained scientist to its staff and Brave Bison has a new CMO.
The performance marketing industry is one of the most fast-paced and fluid in the world, making it difficult to keep up. Fortunately, we’ve got you covered! Here’s everything you might have missed from the past seven days.
Everyone’s been watching to see if Threads would replace X. But with X trying to rebuild its advertising reputation and Threads’ daily users plummeting, are marketers relishing having less platforms to worry about?
PM news: Google repays advertisers, restructuring of its UK base continues and is Amazon building an adtech tool for publishers?
Google has dominated this week’s performance marketing news cycle, from claiming that recent credits issued to agencies had nothing to do with Adalytics controversial report, to the continued restructure of its UK office. Here’s all the performance marketing news you need to know this week.
Performance marketing people: BBC Good Food publisher hires new CCO and Alight Media fills Head of Marketing role
In our latest round-up of industry moves, Meta’s former head of AR, VR, Metaverse Automation and Platform Engineering has joined Sandsoft Games as its new Chief Technology Officer.
With Q3 well and truly underway and PMW’s Media Spend Index now fully released, there’s been a litany of content and understandably, you may have missed a thing or two - fortunately, we’ve got you covered! Here’s everything you might have missed from the past seven days.
This week in performance marketing: TikTok toggles off recommendation algorithm for EU compliance | Twitter’s new X logo ‘hindering happiness’ | Facebook ads cybercrime on the rise
TikTok races to comply with the EU’s DSA law by 28th of August, Twitter’s rebrand off to a shaky start and advertising cybercrime continues to be a thorn in Facebook’s side - here’s all the performance marketing news you need to know this week.
The purchase further demonstrates how the worlds of paid social and influencer marketing are becoming more entwined as brands seek cross measurement with paid social to break down data solos.
PMW launches the Media Spend Index: senior marketers rate and rank the channels, platforms and skills getting the best returns
TikTok, or Facebook? Paid search or influencer marketing? PMW’s exclusive global panel of industry experts reveal where marketers will be spending their money in 2024– and where they’re getting the best returns now.
This week in performance marketing: Google cookie-phase out begins, Twitter cracks down on hate speech amid rebrand to ‘X’ and TikTok ups ad transparency
Google finally appears ready to make good on its promise to phase-out cookies, Twitter is taking strides towards winning back advertisers while simultaneously ushering forward a confusing rebrand and TikTok is all about transparency - here’s all the performance marketing news you need to worry about this week.
From AI-generated customer review responses to 3D in-game media quality measurement, here’s our round up of new ways to power up your tech stack.
Our round-up of the week’s industry movers includes two new agency launches specialising in performance marketing, and new marketing leaders at Zendesk and The True Traveller.
Barbie, IPA Bellwether and branding, these were the hot topics inundating your news feeds in the week just gone, so you would be excused to have missed a story or two here and there - fortunately, we’ve got you covered! Here’s everything you might have missed from the past seven days.
Performance marketing people: Coca-Cola gives generative AI a leadership face and Volvo hires former L’Oréal US marketing lead to surge growth online
PMW’s latest round-up of industry movers sees new leaders at Carat India, iProspect, Revolut and streaming service NOW.
From ‘financial super app’ ads to measuring carbon impact at campaign level, here’s our round-up of new ways to power up your tech stack.
In the wake of PMW’s Cannes Lions coverage, our 30 Under 30 Awards Winners, newly published case studies and of course all the news analysis you could ask for, it’s understandable if some things fell through the cracks – fortunately, we’ve got you covered! Here’s everything you might have missed from the past seven days.
Publishers strike back: Meta axes news sharing in Canada after controversial legislation passes senate floor
Ad dollars put at risk as Meta rejects option to pay news outlets compensation each time a Facebook or Instagram user shares their content. But is this an important breakthrough for publishers to regain control of their own ecosystems?
The promise of a more democratised ad-ecosystem should appeal to brands and Roblox’s new program's founding partners hope their long-term media spend commitments will alleviate trepidation from organisations hesitant to join up.
Attracting over 35bn views in the 12 months to March 2023, TikTok’s #CleanTok community is one of the platform’s most popular.
Rio Ferdinand and Qatar Tourism rapped by ad watchdog for Instagram post because #ad was not “prominently displayed”
ASA ruling against Rio Ferdinand and Visit Qatar is a warning to brands that #ad is not enough as Visit Qatar falls foul of placement issues.
Twitter’s new CEO woos back advertisers with promise of “world’s most accurate real-time information source”
On a mission to make Twitter “a global town square for communication”, new Twitter CEO Linda Yaccarino has taken her first steps. But will it be enough to win back brands after a reported 28% ad revenue slump?
Adam Mosseri, Head of Instagram, revealed the app’s algorithms last week to encourage engagement, as competition with TikTok heats up.
The Head of E-commerce GB at Coca-Cola Europacific Partners leads PMW’s expert panel for this year, as the early bird deadline for entries approaches.
What is a creator saying about my brand? New tool automates proof of work for influencer marketing industry
Video and audio data analysis solution from IMTB and RippleXn lets marketers get a view of where their brands – and their competitors – are being talked about on social media.
In the wake of Apple announcing the impending launch of its first spatial computer headset, online searches for the technology saw a global boom, strengthening the notion that mixed reality may soon become a viable channel for performance marketing.
DJ and influencer donate 1% of all Cannes Lions earnings to support the #CannesForAll initiative alongside brands and agencies to bring more diverse talent to Cannes.
Twitter’s newest feature puts content regulation in the hands of its user base. Some experts believe this should have brands abandoning the platform, or risk appearing alongside “content that could be manipulated or trolled into some form of community verification”.
From K-Pop to ‘Goatbusters’; the winners of the Performance Marketing World Global Awards 2023 have been revealed. With work spanning the Americas, Asia, Europe and the MENA region, we showcase the campaigns, teams and people that took the top accolades – and offer analysis on why they won.
‘Game on’ says Twitter after leaked reports that Instagram’s new text-based social network will be released as soon as June – outside of Meta’s exclusive family of apps for the first time.
The mobile content platform with 1.7 billion daily users has been purchased by Shutterstock for $53m from Meta.
Elon Musk’s departure as CEO has some experts suggesting that Twitter is back in business for advertisers, but with the tech genius staying on as CTO, just how much control will incoming CEO Linda Yaccarino have?
Meta Verified “threatens to undermine the core essence” of Facebook and Instagram, raising questions for creators and brands on the platforms.
YouTube has announced two changes to its CTV ads format. While many experts believe they present a good opportunity for brands to increase their visibility, some warn of the dangers of becoming a “visual tax” for viewers.
The sports retailer and popular YouTuber was found to violate the CAP Code by neglecting to identify sponsored content posted to KSI’s Instagram as marketing communication.
With TikTok’s surreptitious addition of search widgets fuelling rumours that it’s reframing itself as a search engine, Google’s search algorithm may not be the only one brands need to worry about.
From cross-platform subscription analytics to carbon cutting programmatic campaigns, here’s our round up of new ways to power up your tech stack.
The social media giant is currently testing the AI-powered ad tool technology in its ‘AI Sandbox', granting access to a select group of advertisers with expansion plans for later this year.
With work for Toyota, Etihad and KFC among the nominations, here are the campaigns, teams and people that made it through to the final round, ahead of the winner’s announcement at the end of the month.
TikTok World Hub covers four main areas of focus – creative, commerce, performance and branding – with video and written content aimed at “teaching brands how to drive the most value from and optimise their advertising”.
Brands can get access to deeper insights into user trends and get better value from ad targeting.
Amid declining ad revenue, Google has added several new features to YouTube Shorts aimed at enticing advertisers to reconnect with the platform, but experts fear Shorts’ is failing to adequately differentiate itself from TikTok.
After reporting major Q1 losses and share price drop for Pinterest, a partnership with Amazon hopes to deliver strong performance to advertisers in the first ever third-party ad deal on the platform.
Part of the social network's ambitious growth plans, Snapchat has introduced several new advertising features allowing marketers to engage with its community of over 750 million monthly users.
Condemning ChatGPT, a failed rocket launch and copying WeChat: Musk is busy again.
The company’s expertise will form part of the marketing and communication agency’s latest innovation arm, Flight3, to help clients capitalise on the emerging worlds of blockchain, AI and VR.
Cemented by the death of telephone customer service, and driven by younger generations, how can brands get ahead of the uptick in social media shopping?
Social media giant said it has "invested heavily" to protect children after ICO ruling says 1.4 million children gained access to the app without parental consent back in 2020.
Data-led influencer agency joins WPP’s latest acquisitions, merging with INCA.
Performance marketing people: Gravity Road leaves its creative to TikTok star and ASICS bolsters its performance marketing with in-house promotion
Our latest round-up of performance marketing industry moves includes new roles being created and filled at M&C Saatchi, appointments at iProspect and Little Dot Australia bringing onboard a former BBC staffer.
The Chinese-owned app has released new guidelines, updating privacy and regulation principles in light of security concerns from global governments
Amazon CEO Andy Jassy informs staff in a memo today about the “difficult decision” to axe another 9,000 roles.
Performance marketing people: ex-Meta head takes the marketing reins at BDB and former Burger King marketing chief returns to the food industry
Our latest round-up of movers in the performance marketing industry include new faces at DoubleVerify and SmartFrame, AppsFlyer’s new hire zeroing in on fraud and board appointments at Semrush.
UK Parliament has just confirmed that TikTok is banned on governmental devices, following the lead of EU and US bans, with the potential to “significantly shake up the social media landscape”.
A twitter thread on Monday from Meta fintech lead announced the news, amidst Meta’s ‘year of efficiency’ restructuring.
After a 13% reduction in headcount at the end of last year, Mark Zuckerberg announces plans to flatten Meta’s organisation, cancel low priority projects and reduce hiring rates.
From TikTok music-matching for brands to carbon-cutting for creative, here’s our round up of new ways to power up your tech stack.
The new app will reportedly launch as a “decentralised social network for sharing updates” and will be interoperable with Mastodon.
The first new member in over a decade as influencers represent an increasingly significant part of advertising and complaints to the ASA.
Got something to shout about and need some help shouting? Enter you or a colleague before it’s too late and we’ll help you spotlight it.
Trial run of Meta Verified and the introduction of Broadcast Channels to Instagram makes it easier for creators to establish their online presence.
The ASA found that Vodafone used Wimbledon tickets to pay a popular reality TV personality for sponsored posts but failed to ensure they were identified as marketing communications.
Agency that helped propel Dragon’s Den and Diary of a CMO podcast star into the limelight is sold, prompting a defence of its sell off value from the superstar entrepreneur.
‘Shorts Monetization Process’ comes into effect today, which will see creators earn up to a 45% share of the revenue from ads viewed between an uncapped shorts video fund.
Performance Marketing Unlocked: Unilever, Samsung, Nivea, EA Games and HSBC among major brands speaking live
In a month’s time, over 500 marketers will assemble in London’s ExCeL for an event powered by brands. With high-profile speakers, cutting edge tips, and some big surprises... can you afford to miss out?
Extended partnerships with DoubleVerify and IAS will let brands and agencies know if their ad is placed around inappropriate content, as Musk mulls an ad-free subscription model.
Performance marketing people: Netflix and Reddit leadership shuffles, former Twitter seniors move on and incoming IPA President takes EMEA and UK helm at GroupM
In our latest round-up of industry moves, leadership shuffles and promotions also announced for SINE Digital, a new COO joins Publicis Groupe and Google veteran becomes YouTube MD.
A solution for overworked social teams? Customer experience platform takes social media branding to another level of automation.
Performance Marketing World has expanded its PMW Jargon Buster – the evolving guide to explaining key industry terms – providing free access to all registered users.
Performance marketing people: New marketing heads at the helm of Co-op and Denny’s while dentsu shuffles EMEA exec team
Former CEC Entertainment marketing chief joins Denny's, Havas Media Group India gets new director of marketing, and new senior leads at Meta and Disney Star make up our latest round-up of people moves.
60% of media agency leaders believe newer digital channels will be the key to growth in 2023.
ASOS welcomes Google VP as a non-executive director while FTG sees Expedia leader join its board and Ogury and Teads elevate from within in the first round-up of industry moves of 2023.
Ads from politicians and issue-based groups, which have been restricted since 2019, could unlock more revenue for controversy-stricken Twitter.
One of the biggest political controversies of the modern age ends with a hefty fine for the Facebook parent company, which gave app developers access to information from users’ friends.
Tweets by the former England star referencing “Playstation House” social event received complaints for not being clearly identified as ads for Sony.
eBay UK promotes DIY decor and creator marketing in a Paid Partnership campaign on Pinterest, using a ad new format on the social platform.
Inspire, a new short-form video and photo feed, lets consumers explore products and ideas and shop from content created by influencers, brands and other customers
TikTok has overtaken Amazon and Pinterest for e-commerce ad spend as Meta drops 10% in a year.
Three major brand campaigns from this year show what works on the platform: thinking like a creator, boosting positivity and building ‘hyper-niche clubs’.
Ongoing economic uncertainty means Britons want to be told everything’s going to be alright - but just 16% of Britons believe brands shouldn’t address political or societal issues.
Google deliveries, collectible communities, influencer media kits and optimised video production: here’s our round-up of new ways to power up your tech stack…
Away from Twitter’s tribulations, this year Reddit continued to mature as an ad platform with strong performance credentials and a highly engaged user base.
Bridging the ‘measurement gap’ between paid and organic social posts, the new tools will enable social media managers to optimise top performing posts to drive more revenue.
Social media is moving beyond text and image sharing to become the dominant platform for shopping, news and entertainment, according to a new global study.
The global partnership marketing agency has acquired Influencer Response and Volt Agency.
Half of Twitter’s top advertisers are reported to have left the platform. Will they flock to TikTok as Musk continues on a rocky path in the driver's seat?
Third acquisition in a year bolsters the agency’s brand and creative offer on top of its digital and data-led credentials.
The job cuts affect 13% of its workforce as Zuckerberg apologises for ‘over-hiring’. Can the embattled market leader in social media stop the slide with TikTok snapping at its heels?
Over a quarter of global consumers want a fine of over 20% of the business’ total revenue for posting fake reviews.
Political ad spending is expected to break records this cycle, but Meta’s Facebook isn’t the key battleground it once was, according to reports.
In our latest round up of industry movers and shakers, UK agencies twentysix and Campfire make a suite of senior hires, while Dentsu International welcomes a new CEO of ANZ.
From Discord to DOOH and music matching to podcast ads, here’s our weekly round-up of new ways to power up your tech stack…
‘Advantage+ Shopping Campaigns’ - Meta’s rival to Google’s Performance Max - relies on automation to find the right audiences for advertisers, as opposed to intricate, manual targeting.
The singer and presenter has had ads banned for her own book, and posts for two major fashion brands.
Transform your social strategy with McLaren Racing and Vodafone at PMW live event in London on 7 December
PMW’s Social Media Transformation event is jam-packed with case studies from the ground up, and solutions to help you kickstart or refocus your 2023 social media strategy.
New premium tier options include customisable notifications, flexible message expirations and Halloween Bitmojis.
'People' and 'Product' are key to driving the highest ROIs across sectors, with brand cue, logo attributes, text, product and person attributes ranked by sector.
Marketers are slowly getting their way onto TikTok to take advantage of its huge user base, but can they trust their ads will appear next to suitable content?
The ruling closes the book on the long-running saga which saw Meta appeal original sale order and a tribunal decision that the CMA acted lawfully in reaching its decision.
The Buy Now Pay Later provider was told by the ASA to ensure future ads did not encourage people to spend more than they could afford.
The marketing community will assemble in London’s ExCeL for an event powered by brands. With high-profile speakers, cutting edge tips, tailored sessions and some big surprises... can you afford to miss out?
The social media giant is also offering free advertising credit to prove its performance credentials to curious marketers.
Whilst Kimmy K takes a legal hit despite clearly stating her content as an #AD, brands are also culpable for influencers’ failures to comply.
How is AI being used to understand the seven types of gamer – and why is Sprout Social partnering Salesforce? We round-up the biggest ad tech innovations around the world in one place.
The advertising watchdog felt the “one-sided” post was likely to cause “widespread harm and offence. A stark reminder to performance marketers that context and sequential ad placements require careful planning.
Tesla’s CEO makes a screeching U-turn on Twitter… and reveals his plans to shake up social media with the ultimate super app.
Do you know your CMP from your CDP? Our handy guide goes beyond a simple glossary to help practitioners and managers alike skill up fast.
Performance Marketing World is launching its first-ever global awards and is now open for entries. Here's your chance to shout about your team's innovation on a truly global scale.
Popular photo-sharing app comes under pressure to prove it's more than just a passing craze.
Meta is struggling to get its short-form video to take off, even though Reels accounts for a fifth of the time people spend on Instagram.
TikTok copies BeReal’s main feature of posting authentic content in a limited time window. Will BeReal survive against the tech giant?
A bad case of buyer's remorse? The battle between the billionaire and the bird takes another twist as new texts reveal Musk’s jitters.
McLaren Racing, Vodafone and Direct Line to speak at PMW’s Social Media Transformation 2022 event in London
Host of major brands including Nasdaq, Flo Health Inc., and Superbet offer best practice tips, panel discussions…and a real-life demo of marketing in the metaverse.
Survey of UK consumers finds that SMS marketing is equally well received by Baby Boomers and Gen Z
Performance marketing people: TikTok promotion, Netflix bolsters ad offering with Snapchat hires and Pinterest’s new Head of Global Business Marketing
McDonalds hires a new Chief Impact Officer, Mediabrands appoints Head of Performance for China and Yext gets a new CMO in the latest round-up of performance marketing people moves.
September means it’s time to go back to school and learn the latest performance marketing skills, from server-side tracking to influencer marketing. Are you ready for the new term?
Google UK and Ireland VP to join as Snap President in EMEA as part of regional and departmental restructuring.
New tool places social app in direct competition with classified apps like Yelp and Google in the race for geo-targeted ad dollars – a boost for local businesses?
Advertisers can test new formats to put shopping experiences directly in front of the TikTok community.
Performance marketing people: Former HSBC APAC CMO joins Standard Chartered Bank, easyJet hires ASOS big hitter as CMO and Tug gets new Toronto MD
Our latest round-up of people moves in performance marketing also names new Customer Initiatives Officer at VoucherCodes, a suite of senior management hires at multilocal and managing partner at The Specialist Works.
Our survey launches PMW’s Performance Marketing Workforce series, uncovering the trends in organisational culture, working practices, salary inflation and the responses to the skills gap.
Plans for a US music service and in-app ticket purchases show the social media app has Spotify and Apple in its sights.
Facebook is the social shopping platform of choice for both UK and US shoppers while TikTok struggles to attract Brits to part with their cash.
The format remains wildly popular in China, but has failed to take off elsewhere, with TikTok also pulling back efforts in Europe and the US.
Performance marketing people: former adviser to Bill Gates joins HiveMind and new leaders across dentsu
Kin + Carta’s Americas chief steps up to Global CEO, new faces at the Ozone Project and Analytics Partners hires CMO.
England came top of the social game as the most talked about team, with 26% of the tournament’s tweets coming from UK accounts, partly thanks to BBC push.
Paid social pays off for small businesses, with TikTok’s budget transparency making it the platform to watch despite Meta’s dominance.
Meta shows seriousness about copyright protection while fuelling the creator economy. We’re all performance marketers now.
Show off your proudest campaigns, initiatives and superstar staff across 26 categories, with judges from Samsung, Deliveroo, Vitality ready to assess the best in performance marketing this year.
Meta’s new update for Facebook separates the Home and Feeds tab, copying the content style made famous by TikTok.
Don’t miss PMW live today on Instagram for episode 2: the symbiotic relationship between brands and influencers
Join PMW live today on our Instagram channel to discuss influencer marketing with global platform LTK, influencer Emily Valentine and Campaign Magazine.
Major new pact opens Shopify commerce platform to 2 billion YouTube users, as Alphabet takes on both Amazon and TikTok in the new creator economy.
The ASA ruled that the Story by influencer Molly-Mae Hague failed to make clear commercial interest.
“If we held a performance marketing awards show a decade ago, we'd have 12 people. We’re filling ballrooms now!” Hear from our Chair of Judges on why now is the time to celebrate your success stories, large or small.
Advertising regulation is playing catchup to the rapidly changing digital landscape, with children’s safety on social being a main concern. The IMTB aims to answer these issues with new regulatory advice service.
A messy legal fight will place the social network’s ad reach, and the billionaire’s contract, under the microscope.
Watch PMW’s Instagram live with Love Island’s Liberty Poole and her brand partner Skinny Tan to explore the difference between aspirational and relatable influencers, how they can be used for your brand, and why Instagram is in decline.
TikTok has faced bad press since it's been rumoured they have failed their e-commerce expansion into the US and Europe.
Performance marketing people: new DoubleVerify VP, Paralympian joins Interbrand as strategist and LoopMe scoops former Merkle director
Promotions at Wavemaker Asia-Pacific and Precis Digital, Kepler veteran elevated to Global CEO and a new CEO of Amazon Worldwide Stores are part of the latest round of performance marketing people moves.
Music-makers for Ray Ban, American Express, Valentino and more, Jackleg Studio becomes part of TikTok’s programme to help brands tap into music and sound on the platform.
Join PMW live on our Instagram as we invite 2021 Love Islander Liberty Poole, Skinny Tan’s Hayley Hall and Gurjit Degun from Campaign Magazine to an online discussion about how brands can get the most out of influencer marketing.
Brands can reach an audience hungry for food content with relevant offers across Deliveroo’s apps and via social media, email and push notification campaigns.
ASA rules against Paramount UK’s Comedy Central pre-roll ad for “irresponsible targeting” and being “likely to cause serious offence”
The advertising watchdog has also called up two influencers for misleading promotions.
Performance marketing people: Former Sony Playstation President chairs Bidstack, Hiscox gets new marketing director and Braze snaps up new CMO
Teads continues to bolster its US leadership team, while Cavai, Cowshed Social and Journey Further see new C-suite hires, Wavemaker welcomes a new Head of Addressable and former Haymarket alumni bags a Business Director role at Verasity.
Tribunal rejects all but one of Meta’s challenges as part of appeal against reversing its acquisition of the animated GIF platform in May 2020.
The world's biggest technology companies are set to sign up to an updated version of the EU's code, designed to improve data transparency (and reduce fake news in ads).
New initiative supports the work of creators from groups with a lower representation on the internet with connection to monetisation opportunities including advertising and e-commerce.
Multi-million dollar licensing deals hang in the balance as news giants fear a shift away from publisher tie-ups and onto AI-curated content. Should performance marketers be concerned?
Join us in June to hear from the cream of the crop of British brands and their winning performance marketing strategies in PMW’s latest live event.
The watchdog releases its annual report and discloses how it is using tech to tackle misleading influencer advertising.
Do you want to go for a chat? Love Island’s official fan partnership with Reddit gives fans behind the scenes access and exclusive content on the islanders.
Elon Musk has put his deal to buy Twitter on hold until he gets more information about fake accounts on the platform.
New tracking pixels and contextual tools show TikTok is gunning for Meta, offering advertisers placement next to top-performing, safe content, while measuring buyer intent in new ways.
Turmoil at the social media giant leaves performance marketers with misleading data, as the new billionaire owner mulls paid subs for businesses and less ads space.
The world’s town square now has a new owner in the form of the world’s wealthiest person. How will this affect ads on the platform… and its audience?
FMCG giant ‘raises the bar’ by not collecting or storing data of under 16s, not using ‘kidfluencers’ and limiting influencers that appeal to children.
The Performance Marketing World team is delighted to announce that TikTok is the sponsor of its live UK Paid Social Media Seminar on Tuesday 26 April.
Tencent, Alibaba, JD.com, Mietuan, and ByteDance are among the internet giants that could face scrutiny over the way social media platforms serve ads and content to entice users.
Media platform buys two businesses to support social drive and inform editorial strategies with machine learning, continuing their acquisition spree.
The link up harnesses commerce and tech expertise across media agencies including GroupM, to drive commerce through the social network’s 100,000 communities.
Global partnership lets the CRM giant’s customers manage their presence across platforms through a suite that turns social data into meaningful insights.
Warm words? Meet cold hard data. As marketers flocked to social media yesterday to #BreakTheBias, a plucky little bot was quietly tweeting out the actual pay divide at each company… and people shared the stats in droves.
The biggest organisations in advertising have just reached a major milestone in global ad tracking standards. Here’s what performance marketers need to know about Addressable Media Identifiers (AMIs).
As brands scrimmage in one of the biggest global ad events of the year, AI predicts that most commercials from the big game will miss the mark if not integrated into a deeper brand story.
Advertising Standards Authority to take out ads unmasking those who fail to flag ad posts.
Why is Walmart bringing back in-store tracking tags? What’s smart about Sky’s new sponsorship tool? And which new tech is most talked about? We round up the biggest news and moves in performance marketing this week…
What did Brits spend Boxing Day searching for? Why is T-Mobile buying an in-taxi video firm? How are user surveys being integrated into programmatic ads? We look at the big news and moves in performance marketing this week…
Despite MoPub generating strong revenue, Twitter’s mobile ad ambitions have been thwarted by Apple’s new privacy opt-ins.
How does Unruly’s new CTV ad exchange work? Who is Twitter's new boss? And why is Taco Bell ditching Christmas? We round-up the biggest news and moves in performance marketing this week...
How is Snap recalibrating its ad inventory to boost performance? And why is Yahoo applying programmatic principles to posters in Singapore? We round up the biggest news and moves in performance marketing this week…
Why did John Lewis launch its Christmas ad two weeks early? Who won Facebook’s lucrative Meta account? And it's all change at TikTok’s top. We round-up the biggest stories in performance marketing this week...
What is Facebook's new name? How do Amazon’s latest ad formats work? And ‘witch’ Halloween ads are getting the best results? We round up the top news and moves in performance marketing this week...
Netflix’s brutal TV show has become a global phenomenon, with major brands battling to sign the stars generating tens of millions of followers.
What new Facebook tools can overcome Apple’s ad privacy clampdown? And how is gaming phenomenon Roblox opening up to programmatic ads? We look back at the biggest news, campaigns and moves in performance marketing this week...
How did Taco Bell use WhatsApp to drive in-store sales? And how can Pinterest's new shopping tools boost conversions? We look back at the biggest news, campaigns and moves in performance marketing this week...
Facebook's biggest outage since 2008 is a stark reminder for advertisers to spread their bets... and flex their creativity.
From Ellesse’s shoppable TikTok launch event to a poster-based search ad stunt, we round-up the biggest news, campaigns and industry moves in performance marketing this week.
Twitch has partnered with media agency GroupM to give brands and advertisers across Asia Pacific access to insights into the live streaming gaming platform’s audiences.
How is Nike using its first-ever free brand app to boost sales in Asia? And how is Pepsi bridging local in-store sales with a global AI merchandising tool? Catch up on this week’s product launches, biggest campaigns and industry shake-ups in our packed weekly round-up below...
Reddit’s new ‘conversation’ format is designed to help advertisers reach people when they are most engaged - sharing their passions and interests on one of the most popular, and overlooked, sites on the internet.