VIDEO AND DISPLAY

Google’s competition with TikTok heats up as it expands YouTube Shorts’ offerings for advertisers

Amid declining ad revenue, Google has added several new features to YouTube Shorts aimed at enticing advertisers to reconnect with the platform, but experts fear Shorts’ is failing to adequately differentiate itself from TikTok.

VIDEO AND DISPLAY NEWS

PMW Global Awards 2023: all 18 winners announced

Shutterstock to buy GIPHY and its 15 billion daily impressions from Meta

Performance Marketing People: Musk steps down as Twitter CEO and Snap announces new EMEA Senior Marketing Director

YouTube’s CTV ad changes: “unskippable” opportunity or potential pitfall for advertisers?

Top 5 martech tools this week: Scope3, Canopy, Chatmeter, Kinetix and Gem Display

Top 5 martech tools this week: Unbounce, Analytic Partners, Reddit, Recurly, Impact+ and Scibids

Performance Marketing World Global Awards UK 2023: shortlist announced

Analysis of top 35 Christmas ads reveals six ways brands can optimise long-term impact

Google takes on ChatGPT with Bard launch: what performance marketers need to know

Top 5 adtech tools this week: Foresight Factory, App Radar, Amplified Intelligence, Transcosmos and Storyteq

Samsung and Amazon invest in data clean rooms to bolster CTV ad measurement privacy

AI arms race: Making Science launches generative AI platform to outperform GPT-4

Performance Marketing People: Staffbase hires Adobe and KPMG veteran as CMO and VaynerMedia expands

The CTV paradox: marketers shift spend to streaming despite questions over effectiveness

Google set to incorporate generative AI into its ads business

Watch the 9 most effective ads of the year: KFC, Cadbury’s and Starbucks drive sales with storytelling

Gold-plated rush: Brewdog’s controversial Gold* Can competition is back

Hospitality giant Mitchells & Butlers convinced to change tack and appoint new digital agency

Meta launches AI model capable of cutting specific objects out of images

Performance marketing people: EssenceMediacom bolsters EMEA team and L'Oreal shuffles its CDMOs

VIDEO AND DISPLAY IN NUMBERS

Audiences love CTV – but marketers are yet to crack the cross-platform code

Research from Nielsen has revealed that CTV’s booming popularity is driving marketers to invest, but inconsistent measurement solutions and difficulty reaching target audiences has them struggling to maximise ROI.

MORE VIDEO AND DISPLAY IN NUMBERS

Content marketing budgets boom but 58% of marketers unable to secure strong ROI

UK consumers prefer product placement in TV and film rather than traditional TV advertising

Top 10 festivals for social reach: Creamfields is the 'most Instagrammable' event, but not the most attended

AA/WARC: UK adspend growth to ground to near halt this year as social media falls for the first time in 2022

Addressable TV ads trump broad audience advertising... providing 7% more happiness

AI's golden age? The technology revealed to be an essential part of marketing strategies for 87% of brands

IPA Bellwether: marketing budgets see growth spurt to kick off 2023

Media buying ‘platform paralysis’ is losing billions in revenue for agencies

Spring spike: Brits say their gardens will be the social space of the summer

Linear and digital convergence: tailoring your ads to meet CTV’s booming popularity in Europe

That’s how the cookie crumbles: consumers demand personalisation from brands without reliance on cookies

The gaming and tech affinity: are you in touch with a ‘typical’ YouTuber?

Half of of digital advertisers don’t currently measure emissions produced by digital ads

All to play for: gaming and CTV set to drive £4bn in adspend by 2026

“It’s time to be where your audience is”: 92% of TikTok users are ‘purchase ready’

AA/WARC: forecasters warn of a decline “in real terms” for UK 2023 ad market

IPA Bellwether: marketing budgets weather economic storm… for now

Meta cheaper than 2021 pre-Black Friday, as tech giant ‘reels’ in spend with 4000% rise on short-form video

Trust issues: 77% of marketers name a drop in consumer trust as biggest issue for social media advertising

Global adspend to grow next year to $741bn, but media price inflation drives the rise

VIDEO AND DISPLAY TOP CASE STUDY

How LiveScore Bet used the 2022 FIFA World Cup to drive clicks and leads via contextual ads

Popular gambling company smashed the average industry fill rate, achieving several thousand unique engagements, with its interactive image-streaming campaign for frenzied football fans.

VIDEO AND DISPLAY IN DEPTH

Why the current economic climate presents the perfect time to invest in marketing

Businesses have a unique opportunity to adapt, streamline processes, position themselves for future growth and stay ahead of the competition by investing in marketing, which can be a powerful driver of success.

MORE VIDEO AND DISPLAY IN DEPTH

How the market research industry can capitalise on Large Language Models