How LiveScore Bet used the 2022 FIFA World Cup to drive clicks and leads via contextual ads

Popular gambling company smashed the average industry fill rate, achieving several thousand unique engagements, with its interactive image-streaming campaign for frenzied football fans.

How UST went from ‘best-kept secret’ to tripling engagement benchmarks

A tech company that was only known through organic networking and referrals had a rebrand gaining 1.5 million impressions.

A double win: LATAM Airlines reduces cost per user and carbon emissions with adtech

South America’s largest carrier reduced CO2 emissions linked to digital advertising by 14 tonnes in a single campaign, whilst reducing CPU by 83%.

How Corona boosted YouTube view-through rates by 141%

What to do next? A question that Corona asked to VidMob to make the most of its successful video campaign on social media, proving the power of data-driven creative.

Eye tracking drives Toyota’s click to conversion up by 77%

A trio of agencies teamed up with Tobii to boost Toyota’s clicks and conversions, proving that eye tracking is becoming a vital tool to help understand attention.

How PensionBee reduced ad costs and boosted acquisitions with creative data insights

Here’s how the fast growing scale-up decreased their Meta CPA from £130 to £88 for a specific campaign and used Automated Creative’s insights to shape their TV ad.

How IBM reached and retargeted 1.4 million B2B Safari users

ID5 and MediaMath helped IBM promote its cloud and AI products to IT professionals, providing more competitive CPMs while honouring the users’ privacy choices.

How a creative testing strategy boosted ad spend returns by 22% for Fluent

An iterative approach from LifeStreet helped performance marketing agency Fluent quickly identify new creative lifts, increasing engagement with its in-app ads.

How Charlotte Tilbury Beauty reduced cost per acquisition by 29% with Scibids’ custom bidding

The beauty brand increased its reach without increasing its CPAs. In two months conversation rates increased by 60% and they doubled viewable reach within budget limits by optimising frequency.

‘FACE’ the music: in-game ads from EMPIRE and Anzu make chart topper for Babyface Ray

The in-game ad campaign from a US record label “exceeded expectations”, reaching thousands of gamers, helping Babyface Ray achieve his highest-charting release.

How SYZYGY ensures Deliveroo a peak standout for first time downloads

A continual test and learn approach in app store optimisation meant SYZYGY exceeded Deliveroo’s targets of first-time app downloads in 2021.

How a government department combatted confusion to make E10 petrol more than a label

The UK government reached out to Reddit’s army of car enthusiasts to communicate an important message to the public as fast, and cost-efficiently, as possible.

How Starcom leveraged Samsung UK data to maximise high-level product revenue

By aligning ad spend relative to the profits generated by individual products, spend increased fourfold and revenue was doubled.

How the ECB boosted live cricket audiences during a pandemic

Growing a cricket fanbase via a completely new nationwide event is tricky enough without an ongoing pandemic to contend with too. Here’s how the ECB and Threepipe Reply batted a sticky wicket to generate half a million ticket sales…

How a light bulb supplier increased online revenues by 107%

The e-commerce veteran saw triple-digit growth in revenue by using Google Shopping as their main driver.

How Moonpig used lockdown to take creative risks

In a year like no other, online card and gift retailer Moonpig released the shackles on its performance marketing efforts to test and explore like never before.