VIDEO AND DISPLAY: LEARN

How to drive sustainability in search

From optimising image sizes to reviewing crawl logs, steps can be taken to reduce the environmental impact of websites and digital marketing – and improve the user experience.

Ad Server

An ad server is a…

The universal potential of context and creative

As the tracking cookie is phased out, marketers are flocking to contextual targeting methods to get the most out of their spend. Peter Wallace, General Manager, EMEA, GumGum demonstrates how next-gen tools can offer page and site level analysis to get the most out of a campaign’s creative.

7: Conclusions

Sarah Lewis, Global Director of CTV at ShowHeroes, gives us her masterclass on how to drive the highest audience attention with CTV ads

6: Make it relevant and get creative

Sarah Lewis, Global Director of CTV at ShowHeroes, gives us her masterclass on how to drive the highest audience attention with CTV ads

5: The CTV ad engagement zone

Sarah Lewis, Global Director of CTV at ShowHeroes, gives us her masterclass on how to drive the highest audience attention with CTV ads

4: CTV reigns supreme in the attention economy

Sarah Lewis, Global Director of CTV at ShowHeroes, gives us her masterclass on how to drive the highest audience attention with CTV ads

3: Why European audiences prefer CTV

Sarah Lewis, Global Director of CTV at ShowHeroes, gives us her masterclass on how to drive the highest audience attention with CTV ads

2: Understanding consumer attention in CTV environments

Sarah Lewis, Global Director of CTV at ShowHeroes, gives us her masterclass on how to drive the highest audience attention with CTV ads

1: The growth of CTV in Europe

Sarah Lewis, Global Director of CTV at ShowHeroes, gives us her masterclass on how to drive the highest audience attention with CTV ads

How to drive the highest audience attention with CTV ads

CTV ads get viewers at their most engaged. Sarah Lewis, ShowHeroes’ Global Director of CTV offers a practical guide on how brands can get through to consumers in the attention economy.

How to get next generation loyalty with value-based interactions

Keeping customers is getting harder, as they are forced to spend less elsewhere. How can marketers tap into customer’s emotions to keep them loyal long-term?

1: Introduction: learning objectives and benefits

Tom Clarke, Client Development Director at Performics @ Zenith, gives us his masterclass on the 6 steps to get the most out of Google Performance Max.

6 steps to get the most out of Google Performance Max

Spending just the right amount on each channel is a marketers dream. Tom Clarke, Client Development Director, Performics @ Zenith, offers a practical guide to Google’s new Performance Max tool to fine-tune your spend on YouTube, Display, Search, Discover, Gmail and Maps.

How to make digital platforms more ‘human’

Advanced marketing technology can lack basic ‘human’ instinct. How can brands emulate this at scale?

Programmatic

Programmatic advertising is the use of automated technology for...

Ad Podding

Often used by publishers offering video ad slots...

Connected TV (CTV)

A connected TV (CTV) is a device such as a console, Smart TV, mobile or tablet, that allows users to...

Real-Time Bidding (RTB)

Real-time bidding is a subcategory of programmatic media buying. It is the...

Deep Learning

Deep Learning is a subset of Machine Learning (ML). It uses...

Advertising Video on Demand (AVOD)

A service that supplies...

How to move customers out of the messy middle

Find out how using the right triggers can get customers out of the messy middle and ready to purchase.

How to reduce bounce rates with a website audit

In July, the average website bounce rate was 41%. Here’s 3 steps to audit your website and turn visitors into loyal customers and brand champions.

How to grab people's attention... and keep it

Past behaviour is a poor guide to a consumer’s current mindset. Here’s a modern marketers guide to catching the consumers attention in a media saturated world.

How to advertise in mobile games

As mobile games continue to conquer the world, how can incoming brands make the channel work for them? Here's 5 key tips...

How to battle ad fraud with blockchain

The inherently transparent nature of blockchain technology means every transaction is visible and can’t be tampered with, making it ideal for tackling this blight.

How to make sure your retail marketing budget counts

3 ways digital marketers can help drive action from their advertising.

How to save billions of dollars (currently being wasted on ineffectual ad spend)

Using metrics that don’t tell the whole story can cost you dear. Here are two ways to make sure you get more for your spend.

How to choose the best DSP for you

Before investing in a new demand-side platform [DSP], here are the 10 questions you need to ask.

How to rid the web of ad-funded piracy

Four surprisingly easy ways to prevent your ads from inadvertently funding pirate websites.

How to calculate attention through eye tracking

The ability to track and then predict what catches our eye on-screen is transforming our understanding of attention in advertising.

How to win at customer acquisition

Too many brands are relying on a ‘patchwork’ of methods and spending more on acquiring customers than they are worth.

How to create a great chatbot

Your guide to creating authentic-feeling conversations that improve customer service… and sales completion rates.

How to avoid cart abandonment

Performance marketing may have done all the hard work to attract customers and bring them to the point of purchase, but here’s how to get them over the line.

How to measure incremental ROI

The key factors to consider when implementing a successful measurement strategy that will help prove impact.

How get into Amazon’s ‘buy box’

Appearing in the box on the right of their page can make all the difference when it comes to sales.

How to buy CTV ad space

With streaming beginning to outpace linear channels on Smart TVs, it’s time to embrace the ad-targeting that maximises ROI. 

How to make your Google Shopping campaign a winner

As the field becomes ever more sophisticated, here's how think like an e-commerce specialist and stay ahead.

How to succeed with streams and podcasts

With over a quarter of Brits streaming more music on their commute than a year ago, marketers might want to consider a more personalised approach.