VIDEO AND DISPLAY IN NUMBERS
Consumers are flocking to social media for purchasing, but new research sparks concern in how retail marketers place their social ad spend.
Programmatic digital out-of-home is taking budget out of digital and traditional channels, proving high value for both brand and performance campaigns.
Despite AI’s growth, 60% of marketing managers are considering a career change for access to better technology
Burdened with increasing financial pressures and budget cuts, the majority of marketing managers are eyeing the exit door in search of more flexible working conditions.
Amazon Ads offers new insights for brands looking to break into the streaming TV ad game – from how much emphasis to place on innovation to ensuring you capture the correct audience.
Despite continual demand for better personalisation and more streamlined purchase journeys, British shoppers remain sceptical of the benefits of AI-powered automation and for one reason: data privacy.
Performance channels lead the recovery as five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – now draw over half of global advertising investment.
Gamers, learners, and positive about the relevance of online ads: how can your brand get – authentically – in front of a TikTok user?
Latest data profiles the younger audience on TikTok, and reveals the possibilities for brands to get ahead on TikTok are endless, if you can understand what makes the platform’s users ‘tick’.
Humanising AI comes with many dangers, as Snapchat discovered when its ‘My AI’ feature caused panic it posted stories without command and ignored chat messages.
Retail media is growing three times as fast as CTV and YouTube’s ad revenue is set to be 17.4% higher.
Focusing on digital in isolation can cost businesses 20% of their marketing spend’s ROI - a potential solution? Omnichannel investment.
Two-thirds of people prefer websites recommended by ChatGPT instead of Google – what does this mean for the future of search results pages?
Short term solutions: marketers’ investing heavily in strategies that deliver quickfire results amid economic gloom
Areas such as social media have enjoyed increased investment at the expense of brand strategy as marketers search for short-term strategies that will get budget-restricted customers buying.
Marketers rank their top 11 uses for automation: report generation, data monitoring and quality control top list
Experts within the ad industry believe that automation may not only lead to increased profitability but could also be the key to solving typical ad ops pain-points like inefficient processes and human error.
AA/WARC: Online formats dominate UK adspend as search and online display takes 76% of £9bn investment in Q1 2023
Adspend in the UK was up just 0.1% year-on-year, with a forecast of 2.6% growth for the next three quarters of 2023 as AA/WARC report forecasts online to prop up growth even more than previous years.
IPA Bellwether: UK marketing budgets hold on to “stronger than expected” growth ahead of a predicted flatline in 2024
Marketing investment remains in a stubborn growth period as brands support customers with sales promotions and respond to competitor challenges with innovation, but warnings arise of the need for a longer-term approach to bolster performance ahead of the Golden Quarter.
On a global scale, AI has the majority of people excited, but the majority of people are also nervous. What does this mean for businesses and how should marketers go about advertising AI-powered products and tools to consumers?
System1 and ITV reveal the secret to short-term TV ad impact for brands in new performance marketing report.
TikTok is fast becoming the go-to platform for travel inspiration and new data sheds light on the insights that could take your brand to the top of TikTok’s trending travel videos.
ChatGPT hit 5 million app downloads in only three weeks…but how does it stack up against the competition?
Generative AI large language model and OpenAI’s global phenomenon, ChatGPT, hit global app stores late last month and in just three weeks has surpassed 5 million downloads across the iOS and Google Play stores.
Global adspend to rise by $23bn in 2023, but signs of slowing growth in digital pointing to maturity
The downgraded forecasts from dentsu’s latest analysis reveal media price inflation to drive growth and APAC enjoying the strongest regional uplift, but digital growth slowdown still paves way for the channel to take the lion’s share of spend for the next three years.
Research from Nielsen has revealed that CTV’s booming popularity is driving marketers to invest, but inconsistent measurement solutions and difficulty reaching target audiences has them struggling to maximise ROI.
Research has identified a stark contrast between marketers’ use of analytics and data in their content marketing among those satisfied with their ROI and those not.
An affinity for product placement in TV and film over traditional commercials was identified because of the authenticity it adds to the viewing experience, creating an opportunity for brands to increase awareness in an era of ad-free streaming.
Top 10 festivals for social reach: Creamfields is the 'most Instagrammable' event, but not the most attended
Bigger isn't always better for brands looking to amplify their social media reach at festivals. Glastonbury is the biggest live music gathering in the UK but only the second most popular for Instagram users.
AA/WARC: UK adspend growth to ground to near halt this year as social media falls for the first time in 2022
Adspend grew by nearly 9% in 2022 despite a drop in Q4, and while online dominated last year’s investment, all channels have downgrades in growth expectations this year.
Research from Finecast and System1 uncovered that targeting ads for addressable audiences and prioritising right-brain attributes that trigger “broad-beam awareness”, like humour and familiar places, is a recipe for advertising success.
AI's golden age? The technology revealed to be an essential part of marketing strategies for 87% of brands
More than half (61%) of senior brand marketers have revealed they are already using AI in their advertising, prompting some to speculate we are on the cusp of AI’s golden age.
E-commerce companies across Europe are backing themselves with increased investment across inventory and ad spend despite variable economic conditions.
To meet all consumers’ shopping expectations, 94% of organisations have a multi-channel retail strategy in place, but almost half (49%) struggle to evaluate which channel is working for them best.
An 8.2% growth rate for the start of the year shows continued investment in brand support, while uncertainty looms, but sustainability and adoption of tech signal green shoots of opportunity for marketers.
First-party CTV and retail media campaigns are using more media buying platforms, costing marketers significant time and dollars switching and aggregating data between them.
Post-pandemic, people have become accustomed to maximising the value of their home’s outdoor space and are looking to invest in home and garden purchases this spring.
Stringent data laws and changing viewer habits have made TV advertising more challenging, but the growing popularity of CTV and convergence of linear and digital presents an opportunity for everyone to win the ad game.
That’s how the cookie crumbles: consumers demand personalisation from brands without reliance on cookies
Brands generally enjoyed positive ROI in 2022 when investing in customer engagement, but research suggests many are still failing to meet consumers’ changing personalisation expectations.
The preference for watching TV on mobile devices, the belief in their influence when it comes to tech and a skew towards a younger audience are just some of the revelations from new data profiling YouTube users.
Unsuccessful search: 80% of consumers abandoning e-commerce retailers’ on-site search bar due to poor user experience
Despite almost 7 in 10 consumers going directly to an online retailer’s search bar, converting searches into purchases remains a tricky task.
IAB Europe’s study reveals that sustainability is one of the top three challenges facing advertising businesses, according to marketers themselves.
Doubling of spend over the next three years means eyes are on these emerging channels, says new research.
The TikTok audience is more receptive to influencers and social commerce than on any other platform. Just don’t make your content look like an ad, new research suggests…
3.8% forecast growth for adspend this year, with search and online display propping up many traditional channels, but 2023 set to see slowest growth for the market in a decade bar pandemic-hit 2020.
Cost of living crisis weighs heavily on marketers in the UK, with adspend forecast to fall this year by 0.3%, but opportunities remain with increased reliance on digital and “the importance of investing in resources” to get through the downturn.
Meta cheaper than 2021 pre-Black Friday, as tech giant ‘reels’ in spend with 4000% rise on short-form video
Conversion rates recover post-iOS 14 as Black Friday alone attracts a 47% increase year-on-year, but TikTok shown to trump Meta in efficiency for Q4 2022.
Trust issues: 77% of marketers name a drop in consumer trust as biggest issue for social media advertising
Survey of marketing experts reveals that nine in 10 still plan to use social media to advertise this year, but most platforms will see a drop in advertising or monetising content.
Digital channels will see the strongest rates of growth and the biggest share of advertising investment in 2023 and 2024, but without inflation, adspend would actually fall next year.
John Lewis loses out to Aldi, Lidl and TK Maxx in UK Christmas ad music league table.
Businesses spend more time researching rivals this year as retailers shift away from non-essential Goods in 2022's Black Friday with internet sales to generate $1.12trn globally.
More than half of UK consumers have switched brands they were previously loyal to because of the cost of living crisis.
Stay at home’ content consumption is on the rise amid cost of living concerns, but if your ad doesn’t catch interest in the first five seconds, you lose your customer’s attention…
New research reveals that despite tech giants pulling out of live shopping in the UK, almost two-thirds of surveyed customers bought more than one thing through a social platform over the summer.
Programmatic ads on connected TV are soaring in North America and EMEA, but stagnating across Asia. Yet the arrival of closed premium networks on Netflix and Disney+ is heralding a two-tier ad ecosystem...
A winter World Cup has changed consumer behaviour and where they watch the global tournament. Will it be as popular as advertisers hope?
The downgrade from July’s previous forecast reflects the reality of the impact of high inflation and the cost of living crisis, but Q4 adspend is set to near £10bn amid Christmas and the FIFA World Cup.
While much weaker than the start of the year, marketing budgets remain in growth as companies continue to invest in their brands – with digital channels getting the bulk of the boost.
Netflix share prices rise 14.4%, whilst Paramount+ skyrockets with subscription sign ups.
Whether it’s influencer recommendations, trending products or reviews of services, will social media take over the likes of Google?
Survey of UK consumers find that alternative ways to keep warm this winter and more ‘socialising’ at home are just some of the measures people are taking to save money.
Tracking the trackers: UK retail brands use on average 10 online trackers (with half used to share info to third parties)
Fashion retail brands use the most online trackers for advertising, while the UK’s top retail brands are not trusted by one in five consumers.
Shoppers pine for the shopping experience of old as nearly half regularly buy vintage.
High delivery costs are named as a key barrier to shopping globally, but it hasn’t stopped many US shoppers, but 22% would abandon their carts if they can’t use their preferred payment method.
47% of UK shoppers expect bigger discounts this winter as bargains and family-only gift shopping takes priority
Three-quarters of UK consumers state they’ll cut back on Christmas spending this year, and almost half care less about Black Friday shopping. What are the lookouts to get people to spend in the festive quarter?
Latest Ad Intel data from Nielsen records spend returning to pre-pandemic levels across UK media, but advertisers may have to reassess spend in H2 amid the cost of living crisis.
Social media is top of class for ‘back to school’ ads as almost nine in 10 consumers plan to shop online
Consumers prefer to see ‘back to school’ ads on social media compared to other channels, but they’re more likely to go the route of retail or e-commerce to shop for the new term.
Value for money trumps the priorities lists for peoples’ Christmas shopping this year, with more than half concerned about affording Christmas amid the cost of living crisis.
Social media companies are set to record a multi-billion dollar shortfall over 2022 and 2023, while growth forecasts for adspend across all channels and markets are cut by $90bn.
Latest poll from US and UK influencers reveals payment issues from brands in the last year, whilst LTK says spend on influencer marketing is growing.
Make it relevant: ads are acceptable on smart TV in return for free content say almost 7 in 10 consumers
UK consumers find it acceptable to watch ads on their smart TVs in return for free content, but there are caveats…
DOOH ads gaining traction for performance with half of consumers encouraged to buy ‘there and then’ after seeing a DOOH ad.
Online adspend grows by £1.5bn, but threat of “real-term contraction” looms across whole UK ad market
Forecasts for 2022 adspend upgraded, and online advertising to account for nearly three quarters of all spend this year, but pressures ahead for 2023.
Brand trust is in decline as 75% of US and UK consumers are not comfortable buying from companies with poor data ethics
The survey underscores declining consumer trust in targeted advertising and the need for responsible data strategies.
Nielsen report finds underspending in 50% of media plans, with maximum ROI in jeopardy.
Latest reporting on Meta ad trends indicates a dramatic drop in US click through rates, while sustainability-based messaging drives higher than average conversions across the world.
Soaring media price inflation, geopolitical tension, key elections and the FIFA World Cup are accelerating brands' reliance on data and digital channels to navigate an uncertain world in 2022 and beyond.
“Brands must put creators front and centre”: 55% of UK brand marketers set budget aside for the metaverse
91% of creators are keen to know more about the metaverse, with 55% of UK brand marketers already set budget aside taken from other marketing channels. Are you ready?
All 28 markets covered by new research grew ad spend in 2021, and social and video drives display demand.
Research from Rakuten Advertising reveals the importance of context when connecting with your audience to improve recall, resonance and ROI.
New eye-tracking highlights increased brand favourability and recall when display ad was placed in a relevant context.
LGBTQ+ members view streaming content as the most inclusive programming across media platforms, reveals new report from Nielsen.
Programmatic campaigns set to account for half of premium video selling by 2026 with an 80% year-on-year growth in programmatic ad views in 2021.
Survey of global marketers reveals that many multinationals still don’t use profit and revenue based KPIs to assess their e-commerce performance.
Mobile spenders in Britain are on the rise since the pandemic, with young adults averaging almost six mobile purchases a week whilst commuting.
80% of European users prefer CTV reveals new study that used eye trackers and electrodermal responses to measure the optimal state of engagement.
Eye-tracking panel study opens the doors to understanding the “new metric of attention”.
Consumer attention metrics show advertisers how to have the greatest impact by reaching their audiences when they are most engaged, with radio and Facebook hampered by the most distracted audiences.
With Netflix considering an ad-funded tier, new research shows more than two-thirds of CTV viewers are consuming free-streaming content on a weekly basis.
Analysis of TV advertising impact for ASDA vs Morrisons, Sainsbury’s and Tesco reveals it is easier to convert offline shoppers to online than existing online shoppers.
Despite slowing revenue growth, Facebook’s daily active users are up after last quarter’s slump and parent Meta continues heavy investment in Reels and AI.
Nielsen reveals that social media is marketers’ ‘most bankable’ channel - but few are confident about ROI measurements on their marketing spend
Global comparisons highlight an increase in ad campaign and viewability across the board against reduced brand risk, with video viewability holding pole position.
A study from Snap reveals Gen Z’s guiding influence through the digital landscape and their desire to create meaningful connections. How can brands combine the two with immersive shopping experiences?
The pandemic has changed customer behaviour. Connecting customer journeys across digital and physical touchpoints is now a priority, yet a unified approach is lacking and brands are missing out.
Sponsored campaigns among Amazon US marketplace brands rely heavily on product ads as new report reveals benchmarks for performance
The automotive sector is seeing a resurgence as click through rates recover from a pre-pandemic low, says new research
Online giant dominated 2021 impressions on Google Shopping platform, while pandemic caused blips in search volume trends and CPC jumped by 50 percent.
A new report reveals that consumers can become habitual but not ‘loyal’ to brands, while understanding customer pain points and offering them rewards to buy can increase repeat purchases.
Green shoots ahead for the UK advertising market as those in the industry can expect the market to expand next year by more than a third since the pandemic-hit 2020.
Programmatic advertising needs daily care beyond a ‘set it and forget it’ mentality. But should brands or agencies take the lead?
As the golden quarter of e-commerce begins, exclusive survey results reveal 4 key insights into what shoppers really think of online ads.
Are advertisers overspending on linear TV and social media? New global research suggests a rethink is needed.
Strong investments in performance marketing are boosting overall ad budgets in the UK, but supply and virus jitters are fuelling uncertainty.
With physical retail shopping limited during 2020, social and mobile shopping gained in popularity. New research shows that TikTok is driving purchases.
Despite the pandemic, programmatic investments have remained stable in Europe as transparency improves, says new research.
Diversity and values-led shopping are now ‘key drivers’ for customer acquisition and engagement, according to new findings from the DMA.
New data shows how international consumers are responding to the new pop-up prompt from Apple.